While you might expect a 10% increase in user retention to lead to a 10% revenue rise, the reality is far more complex. I’ve talked to hundreds of intelligent product managers, and most fail to answer how their revenue will change if retention increases.
Retention: The Revenue Catalyst
Retention: The Revenue Catalyst
Retention: The Revenue Catalyst
While you might expect a 10% increase in user retention to lead to a 10% revenue rise, the reality is far more complex. I’ve talked to hundreds of intelligent product managers, and most fail to answer how their revenue will change if retention increases.